BSBusiness Administration, Concentration in Marketing
| Study location | Greece, Thessaloniki |
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| Type | Undergraduate, full-time |
| Nominal duration | 4 years |
| Study language | English |
| Awards | BS |
| Accreditation | NECHE, European validation |
| Application fee | €70 one-time |
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| Entry qualification | High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English / Greek. |
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| Territory requirements | Applications are NOT accepted from the following territories (based on citizenship): Afghanistan, Algeria, Angola, Azerbaijan, Bahrain, Bangladesh, Benin, Bhutan, Botswana, British Indian Ocean Territory, Brunei, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Central Asia, Ceuta & Melilla, Chad, Comoros, Congo - Brazzaville, Congo - Kinshasa, Côte d’Ivoire, Djibouti, Eastern Africa, Equatorial Guinea, Eritrea, Eswatini, Ethiopia, French Southern Territories, Gabon, Gambia, Georgia, Ghana, Guinea, Guinea-Bissau, Indonesia, Iran, Iraq, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Laos, Lebanon, Lesotho, Liberia, Libya, Macao SAR China, Madagascar, Malawi, Malaysia, Maldives, Mali, Mauritania, Mauritius, Mayotte, Middle Africa, Mongolia, Mozambique, Myanmar (Burma), Namibia, Nepal, Niger, Nigeria, Oman, Pakistan, Philippines, Qatar, Rwanda, Réunion, Saudi Arabia, Senegal, Seychelles, Sierra Leone, Singapore, Somalia, South Sudan, Southeast Asia, Southern Asia, Sri Lanka, St. Helena, State of Palestine, Sudan, Syria, São Tomé & Príncipe, Taiwan, Tajikistan, Tanzania, Thailand, Timor-Leste, Togo, Turkmenistan, Uganda, United Arab Emirates, Uzbekistan, Vietnam, Western Africa, Western Sahara, Yemen, Zambia, Zimbabwe. |
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| Language requirements | English English Language Admissions Criteria 1. Prospective Greek Students C1, C2 Certificate holders: accepted 2. Non-Greek Prospective Students *A detailed list containing names and levels of English language tests is availabe at the Admissions Office. For more info, please call 2310 398239, 2310 398398. |
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| Other requirements | A motivation letter must be added to your application. Please choose one of the following topics: a. Why is international education important and how will it help you achieve a global perspective? b. Share a personal anecdote that will help us understand what you will bring to the ACT community. Transfer Admission Requirements: 1. college transcripts a. Why is international education important and how will it help you achieve a global perspective? b. Share a personal anecdote that will help us understand what you will bring to the ACT community. |
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| More information |
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Overview
Marketing is a critical function for all business since it involves the closest contact with customers. Marketing managers identify who a firm’s customers are, what they need, and how the firm can best satisfy that need. As a result, this discipline plays a large role in creating profits for a business.
Career opportunities
Professional opportunities in sales, market research, retailing and advertising. More experience brings advancement to marketing management, market analysis and consulting.